For the Ministry of Economy’s Department of Innovation and Industry we have realised an animated spot as part of a social campaign promoting the New Chance Policy. This governmental programme was dedicated to support SME in critical situations or who are in danger of business failure to help them once more undertake economic activity.
The spot targeted the society as a whole and counteracted against stigmatisation of businesspeople who have experienced a business failure. The campaign’s goal was to change the society’s attitude towards bankruptcy, and to change the way businesspeople perceive business failures.
The materials were emitted in broadcast and satellite television, as well as in Internet media.